London based global design brand YOO Worldwide and luxury real estate advisory company SQUAREA with offices in Pune and Dubai have entered into a partnership to market branded residences for luxury and hospitality developers with their inaugural project being a luxury development in East India.
The partnership aims to bring together the joint capabilities of YOO Worldwide’s design and interiors expertise along with SQUAREA’s expertise in luxury marketing and sales, and HNI portfolio management.
The branded residences segment, while growing at a 160% YOY, is a largely under-served segment with only 690 developments or ‘schemes’ globally and a little over 600 more expected to be completed by 2030.
Branded Residences offer an international standard lifestyle while meeting the expectations of an increasingly lifestyle conscious, globally aspiring clientele. They are also refreshingly different and help to reposition the portfolio of growing and emerging luxury developers and also enhance their corporate brand reputation.
The Indian market is projected to touch 1.65 million HNWIs by 2027 with UHNWIs expected to touch 19,119 individuals in the same period (up by 58%) from 12,069 in 2022 (Knight Frank, 2023).
Branded Residences with their promise of a global lifestyle also interest the Non-resident Indian segment interested in luxury homes in metros. The brand lifestyles which come with these homes are also similar to the lifestyle of global cities. Top designers and architects who work on such projects are already very reputed in their respective countries and such developments therefore need no formal introduction.
The opening project of the YOO and SQUAREA partnership will also see the involvement of Philippe Starck personally and will become the third project in India carrying his signature design and innovation.
Branded residences largely cater to the topmost spectrum of the home buying base – the HNWI and UHNWI segment. These residences can serve as both primary residences or second homes, many a time in a second city of choice. This is where developers can command a brand premium, profitability and returns.
Since 2003, DN Homes has been a key player in Odisha's luxury real estate sector. Collaborating with YOO Worldwide London, they are set to launch Odisha’s first branded residences, further elevating Bhubaneswar's modern skyline with the DN YOO Odisha project.
DN Homes, a prominent name in Odisha's real estate since 2003, has partnered with YOO Worldwide London to introduce the state’s first branded residences. Known for its luxury developments, DN Homes is poised to redefine Bhubaneswar’s skyline with DN YOO Odisha.
DN Homes has been a prominent name in Odisha's real estate industry since its inception in 2003. Specializing in luxury residential developments, the company has consistently delivered projects that meet global standards. With 15 completed projects, 6 ongoing projects, and 15 million sq.ft. of new projects in the pipeline, DN Homes is set to emerge as a key contributor to Odisha's fast-changing modern skyline.