Branded residences are not just rewriting the contours of high-end real estate in India, they’re also redefining it into a distinctive investment category. These properties are rapidly shifting from rarefied luxury to offering an enduring, brand-backed investment that blends lifestyle and legacy.
Branded Residences differ from conventional luxury homes. These properties are associated with globally recognized brands, often from the hospitality sector but increasingly from the fashion, automotive, and lifestyle industries as well. They embody the brand’s signature service and design standards, creating a lifestyle experience rooted in exclusivity. Over the years, branded residences as a category have grown by over 170% and are expected to grow further (Savills 2020).
Initially, these residences were extensions of nearby hotels, providing exclusive hotel services such as concierge, valet, and housekeeping. The branded residences concept dates back to 1927, when New York’s iconic Sherry-Netherland Hotel partnered with the renowned Sherry’s restaurant, paving the way for today’s branded living experiences.
Over time, the branded residence concept evolved far beyond hospitality perks. They are celebrated across the world for their exclusivity, meticulous design, technology, world-class standard of living, and service excellence. Branded residences typically hold a 31% higher value than similar non-branded properties (Knight Frank 2012).Today, these homes include a suite of wellness and lifestyle amenities such as pools, spas, private dining, and even artfully curated experiences catering to the tastes of sophisticated buyers.
Non-hospitality brands like Versace, Armani, YOO, and Trump Towers have also entered the market, delivering a lifestyle rooted in the allure of a globally recognized brand, while blending world-class services. YOO has been a leading name in the non-hotel branded residences category, with 98 projects across 47 cities and 36 countries.
Branded Residences typically fall into two categories:
1. Standalone Branded Residences– These properties, often built without adjoining hotels, focus on providing exclusive living without shared hospitality amenities. Notable examples include the Trump Towers, YOO, Armani Residences, Bugatti Residences, and many more.
2. Integrated Branded Residences with Hotels – These projects feature both residential and hotel components, allowing residents to enjoy a wide range of hospitality services. Three Sixty West in Mumbai stands as a prime example, blending residential living with access to Ritz Carlton hotel amenities. Upcoming developments, such as the Westin Residences in Gurugram (set to be India’s largest branded residences project globally) and JW Marriott Residences in another major city, further exemplify this model.
Worldwide, there are over 105,000 branded residence units across 750 projects, with India capturing a 3% share of this market. By 2027, the number of these projects is expected to rise by nearly 60%, reaching around 1,200 projects (Economic Times, 2024).
Internationally recognized brands like YOO, Trump Towers, Marriott, Accor, Wyndham, Swarovski, along with leading Indian brands such as IHCL (Indian Hotels Company Limited) and Oberoi, are expanding their branded residences in India. While branded residences are already popular in cities like Mumbai, Delhi, and Pune, they are also expanding into emerging markets such as Bhubaneswar as India’s luxury property demand grows.
Bhubaneswar’s real estate market is set up for substantial growth, supported by a strong baseline of economic development and increasing demand for luxury living. The city is rapidly evolving as a hub for IT and education, attracting professionals and businesses. The interest in upscale living experiences reflects the region’s growing aspiration for elevated lifestyle choices, making Bhubaneswar an emerging luxury market with significant potential.
The launch of Odisha’s first branded residences, DN YOO Odisha, by DN Homes in collaboration with YOO and internationally acclaimed designer Philippe Starck, marks a new era for Bhubaneswar’s luxury real estate. Offering 3 and 4-bed branded residences across 3 three towers, this project offers state-of-the-art amenities such as 3 outdoor swimming pools, herb garden, sky gardens, sky terraces, an exclusive 44,000 sq.ft. clubhouse, etc. This project marks the third project of Philippe Starck in India and the first-ever in East India
The growth of India’s branded residences is strongly driven by the lifestyle expectations of high-net-worth individuals (HNWIs) who live globally and often own properties around the world. They now seek similar standards of design, architecture, technology, and service here in India, mirroring the experiences they enjoy internationally.
Over the past two decades, branded residences have secured a firm place in luxury real estate. Surviving the 2008 recession and demonstrating impressive recent growth, it seems like this concept is here to stay!
PUNE, MAHARASHTRA, INDIA, February 13, 2025 / EINPresswire.com / -- This Sunday, 16th February, SQUAREA presents GIME 2025, Pune’s first-of-its-kind Global Investments, Mobility & Education Roadshow, in partnership with Henley & Partners at Hyatt Pune, Kalyani Nagar. This exclusive event is designed for investors, entrepreneurs, and families looking to secure global residency and citizenship through investment-led routes. As economic landscapes evolve and international mobility becomes increasingly valuable, GIME 2025 will host global experts and offer strategic guidance into International Golden Visa, Permanent Residency, and Citizenship Programs, through cross-border wealth planning, investment, and business expansion routes.
The event will host programs and country experts from the United States, United Kingdom, Canada, Greece, Portugal, and Latvia. Key programs up for discussion will include the U.S. EB-5 Immigrant Investor Visa, which offers an expedited route to the U.S. Green Card; Portugal’s Golden Residence Permit, a preferred option for those looking to secure Schengen residency through investment; and Canada’s Start-Up Visa Program, designed for tech entrepreneurs aiming to establish and scale businesses in North America. The event will also offer Greece’s Golden Visa, the United Kingdom’s Business Investment and Citizenship Program, and Latvia’s Residency by Investment Program. Alongside, UAE’s Golden Visa Program will also be present.
In an era where investment migration is increasingly becoming a critical component of growth and lifestyle planning, GIME 2025 aims to bridge the gap between investors and global opportunities.
Investing in real estate is a pivotal decision, one that hinges significantly on the choice of location. Whether you are buying property for the first time or adding to your investment portfolio, the question often comes down to this: Should you invest in the vibrant heart of the city or explore the expansive suburban regions? In 2024, India's real estate landscape continues to evolve, with significant developments in both urban and suburban areas. In such a scenario, understanding the best real estate investment areas has become essential for both investors and homebuyers.
The Indian real estate sector is projected to reach an estimated value of $1.5 trillion by 2030, with a compound annual growth rate (CAGR) of about 9.2% from 2023 to 2028. The first half of 2024 saw a continued surge in residential sales, reaching 173,241 units, an impressive 11% year-on-year growth. This positive trend indicates a strong demand for housing in the market.
This blog delves into the key considerations, the pros and cons of each option, and the latest market insights to help you make a well-informed decision.
Before diving into detailed insights, it’s essential to understand the key factors that distinguish urban and suburban real estate investment areas:
Alt text: A comparative glance at the key differences between city and suburban real estate investments.
Urban centers across India remain hotspots for real estate investment due to high demand, robust infrastructure, and proximity to key amenities. Cities like Mumbai, Pune, Bengaluru, and Delhi are well-known for their vibrant job markets and advanced infrastructure, making them some of the best real estate investment areas.
1. High Demand and Fast Appreciation : Urban properties often see quicker appreciation. Mumbai's prime localities like Bandra and Powai saw an average price increase of 7-9% in 2023-2024 (Knight Frank India's Prime Residential Index). While in Pune, Koregaon Park has seen consistent appreciation of 6-8% annually, making them ideal for short-term investments in the best real estate investment areas.
2. Proximity to Amenities : Cities offer a wealth of amenities such as hospitals, schools, restaurants, and entertainment venues. Pune is renowned for its educational hubs, adding to its appeal as one of the best real estate investment areas in India.
3.Job Opportunities: Major cities house industries across sectors like IT, finance, and manufacturing. For instance, Pune’s IT hubs and tech parks attract a large workforce, making it a strong contender for real estate investment areas in India.
Public Transportation : Urban transport systems, like Mumbai’s local trains or Delhi’s metro, including Pune’s ongoing metro project, boost property values around transport hubs, solidifying their status as the best real estate investment areas.
Longer Commutes: Suburbs can be farther from major job centers, increasing travel time. However, with improved transport networks such as the Pune Metro Extension, connectivity to suburban areas is gradually improving.
Limited Social Infrastructure: While development is ongoing, many suburban areas still lack the robust social infrastructure found in cities. This can be a drawback for those who value proximity to shopping malls, entertainment centers, and restaurants.
In 2024, both urban and suburban markets in India are poised for growth, driven by government initiatives, economic recovery, and rising demand. Programs like PMAY and RERA have improved transparency, making suburban regions particularly appealing. The ARHC scheme also enhances suburban areas by providing affordable housing near industrial hubs. Meanwhile, smart city projects are revitalizing urban centers, boosting livability and sustainability.
Urban investments offer faster appreciation and proximity to job markets, while suburban areas provide affordability and space. Your choice depends on your financial goals and lifestyle preferences.
If you still find it difficult to decide, contacting a real estate expert like Squarea can help you navigate the complexities of property buying and investment in India.
Primary Keyword: Factors Affecting Property Prices in India
Secondary Keywords: Real Estate Market in India, Property Price Trends
Investing in real estate is a significant decision for homebuyers in India. Real estate constitutes an appreciable percentage of most people’s wealth. The real estate market in India is influenced by various dynamic factors that drive property price fluctuations. All these factors affecting property prices in India are very important for home buyers and investors to understand to navigate this complex scenario and make the right decisions. It attracts as well as creates huge opportunities for investors because of the size and scale of this real estate market.
In this article, we will discuss and analyze the main factors affecting property prices in India.
Experts predict moderate growth for the Indian real estate market. ICRA and Colliers suggest a shift from last year's rapid expansion to steadier progress. ICRA anticipates price stabilization, while Colliers highlights infrastructure projects and economic recovery as key drivers of resilience.
The seven major metros—Mumbai, Delhi NCR, Bangalore, Chennai, Pune, Hyderabad, and Kerala—are set to experience varied growth:
Mumbai: 5-8% rise, driven by metro expansion and coastal projects.
Bangalore & Hyderabad: Increases of 6-9% and 7-10%, respectively, due to the IT boom.
Chennai & Pune: Expected gains of 5-7% and 6-8%, aided by residential demand and metro expansions.
Kerala: 3-5% growth from NRI investments and tourism.
(Sources: CBRE India, JLL India, Colliers).The nexus between economic growth and property prices is well-established. India's real GDP expanded by 7.2% in FY23, the highest among major economies, fueling real estate demand. Q1 2024 saw record residential sales with 74,486 units sold, driven by large-scale projects, smart city initiatives, and urban renewal programs
Interest rates are a key determinant of property prices. Lower rates reduce borrowing costs, boosting demand, while higher rates may curb it. RBI's 2024-25 monetary policy aims to balance inflation and growth, shaping housing market trends accordingly.
Government policies directly impact the supply-demand curve of the real estate market in India. Policies like the Real Estate (Regulation and Development) Act (RERA), 2016 have increased transparency, boosting buyer confidence. The Pradhan Mantri Awas Yojana (PMAY) and GST reductions on under-construction properties enhance affordability, stimulating investments in new developments.
With 600 million people expected to live in cities by 2030 (40% of India’s population), housing demand is on a continuous rise. Bangalore, Hyderabad, and Pune are key beneficiaries, driven by industrial growth and skilled professional inflows.
The quality of infrastructure is another factor that determines values in properties. Areas well connected with transport, educational institutions, and health facilities attract a premium. Infrastructure projects like the Mumbai Trans Harbour Link and Bangalore's Namma Metro are expected to raise property prices by 20-30% in adjacent areas, highlighting the importance of connectivity for real estate appreciation.
The balance between housing supply and demand significantly impacts prices. In markets with high demand but limited supply, prices rise due to scarcity. Conversely, areas with abundant supply may experience stable or declining prices. For instance, the luxury housing segment in cities like Delhi NCR is seeing higher demand, driving prices up. In contrast, markets with substantial affordable housing inventory show more consistent rates.
Building material costs (steel, cement, labor) influence property prices. Developers often pass these increases to buyers, especially in high-cost cities like Mumbai, where land acquisition also inflates prices.
Job growth in IT and finance sectors, especially in Bangalore, Hyderabad, and Pune, increases housing demand. The Indian IT market is expected to reach $19.93 billion by 2025, further boosting residential real estate.
Industrial corridors like the Delhi-Mumbai and Chennai-Bangalore are enhancing property values in surrounding areas, supported by job creation and infrastructure improvements
Property price trends vary significantly across different regions, influenced by factors such as local economic activity, infrastructure development, and regulatory environment. Pune’s residential market claimed a substantial 16% of new residential launches across India’s top cities in Q2 2024 – adding around 18,900 units and marking a steady 1% quarterly increase.
Understanding the several factors affecting property prices in India is very important for home buyers and investors planning to invest in the real estate market in India. Staying informed about these factors is key to capitalizing on opportunities and navigating potential challenges.
For those looking to deepen their understanding and make informed decisions in this dynamic environment, consulting with experts in the field can be invaluable. SQUAREA offers insights that can help you navigate these complexities and align your investments with market trends.